| Demographics is information about the characteristics of human population and segments, especially those used to identify consumer markets such as by age, gender, income, and education.-C. Nelson |
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| Businesses like liquor stores, payday advances, & title loan companies open up in areas where demographics show that there are poorer individuals who generally do not have checking accounts , are low income, and/or have bad credit. |
| Also based on demographics businesses refer to themselves by different names in different neighborhoods. (i.e. this is a Wine & Spirits store in middle-class neighborhoods but Liquor store in lower income communities) |